The Moor Rug AP5, designed by All The Way To Paris and produced by &Tradition. The designers inspiration point came from the various shapes of gemstones - “We wanted to focus solely on the shapes, colours and textures – without any patterns,” notes Tanja Vibe and Petra Olsson Gendt, Founders and Partners at ATWTP.
All the Way to Paris (ATWTP) was founded by Tanja Vibe and Petra Olsson Gendt. They started as a graphic design duo in 2004 and has since evolved into an award-winning group of global designers that share a passion for pushing creative boundaries. Their work encompasses graphic identities along with digital designs, illustrations and books to rugs for &Tradition, fabrics, fascinating design objects and interiors. Their Scandinavian no-nonsense approach to design is highly desired and appreciated throughout the world.
