The G10 lamp collection, designed by the icon Greta M. Grossman in 1950, is another of her undiscovered designs made exclusively for Gubi. The lamp collection is characterised by its distinctive lampshade, giving the space a pleasant light, as well as its rough surface and contrasting polished brass details, which are all defining the lamp’s unique look. The collection, consisting of a floor lamp and a pendant, has a refined luxurious charm combined with an industrial character, which gives an expression of being a classic yet contemporary design. The G10 lamp collection was produced, as many of Grossman’s other work, in both America and her native Sweden. The name G10 comes as the lamp was Greta Grossman’s 10th product for the Swedish manufacturer Bergboms.